People

 

Meet the makers

The ones who keep TrueSouth steady and deliver the promise.

 

Hear it from Harold

“Why should beverages treasured for centuries take more than a few moments to prepare?” This was the question that sparked the idea of ready-to-use filter coffee decoctions, and tea brew.

The credit goes to Harold Pereira, a jolly and equally proud bearer of the family’s legacy that gave the love for these beverages a whole new meaning.

As of today, TrueSouth stands proud with Harold as he leads the way with his focus, passion and a child-like tenacity for innovation.

No good
cup of coffee or tea
takes too
long to brew

Harold Pereira

Founder and CEO

No good
cup of coffee or tea
takes too
long to brew

Harold Pereira

Founder and CEO

The people behind every cup

Scores of hearts, minds and hands work as one to bring forth that signature taste of the true south. A perfect blend of skill, perfection, and love - for traditional filter coffee and good old tea at its finest.

Scores of hearts, minds and hands work as one to bring forth that signature taste of the true south. A perfect blend of skill, perfection, and love - for traditional filter coffee and good old tea at its finest.